“But London 2012 organisers, for whom the launch of the mascots marks the start of a crucial period in which the games will become public property, pointed to the delighted reaction of a hall full of primary school children at today’s launch as evidence that they would connect with their target audience.
“They remind you of aliens, which is really weird and cool,” said 10-year-old Ali. “It reminds you of the Olympics, which is worldwide so it’s something you’ll want to remember forever,” added 11-year-old Zanyab as they cavorted with life-size mascots for the cameras.”
Rubbish reporting. Anyone can get an 11 year-old to affirm pretty much anything.
My guess is the interview went something like this:
Reporter: “Hi little girl. What do you think about these new mascots for the Global Olympics?”
Girl: “What’s the Olympics???”
Reporter: “It’s where people all around the world play games.”
Girl: “Is it like when me and my neighbor play tag?”
Girl: “I like the Olympics!”
Reporter: [to himself] “I win…”